Get a website that works as hard as you do.
With over a decade of experience in advertising at the Nanaimo News Bulletin, Erin Burden brings a deep understanding of what makes businesses stand out. Her extensive background in business and marketing has shaped a no-fluff, results-driven approach to digital strategy—rooted in authenticity, clarity, and creativity.
Burden Marketing was founded with one clear mission: to help local businesses grow online without burning out. We understands the challenges small business owners face, especially when it comes to navigating web design, Google Business, and digital advertising. That’s why every service offered—from strategic website builds to online visibility solutions—is designed to be straightforward, effective, and tailored to real-world goals.
Through honest guidance, custom strategies, and a passion for meaningful design, we have helped countless entrepreneurs take control of their digital presence—with confidence and results that speak for themselves.
Helping You Build a Digital Presence That Drives Real Growth
In today’s fast-moving digital landscape, standing out online is no longer optional—it’s essential. Whether you're a local shop owner, a service-based entrepreneur, or an established business ready to scale, your digital presence plays a vital role in how potential customers discover, trust, and choose you.
At Burden Marketing, we understand that success doesn’t come from flashy trends or quick fixes. It comes from strategy, consistency, and a clear message delivered through strong design, smart advertising, and a foundation that’s built to last. It Starts With Understanding You.
No two businesses are the same—and your digital strategy shouldn’t be either. That’s why everything we do starts with listening. What are your goals? Who is your ideal client? What problems are you solving for them?
Our job is to translate your vision into an online presence that’s not only beautiful, but also functional, purposeful, and aligned with your brand values. Whether you need a sleek, SEO-optimized website, a properly set-up and managed Google Business profile, or help with advertising that gets real results, we tailor our services to what will move the needle for you.
Design That Does More Than Just Look Good
Web design should do more than impress—it should work. That means fast loading times, mobile responsiveness, clear messaging, and a user experience that guides visitors effortlessly from curiosity to conversion.
At Burden Marketing, we build websites that do all of the above—sites that reflect who you are, speak directly to your audience, and create trust from the first click. We believe in design with a purpose: every page, every section, every element is thoughtfully crafted to support your business goals.
Your Google Business Profile: An Untapped Power Tool
For local businesses, your Google Business Profile can be one of the most powerful tools in your digital toolkit—yet it’s often overlooked or underused. We help you fully leverage this free resource to increase visibility, attract local customers, and build credibility.
From keyword-rich descriptions to image optimization, posting strategies to review management, we turn your profile into a lead-generating asset that complements your website and overall digital strategy.
Advertising Without the Guesswork
Digital ads can feel overwhelming and expensive when they’re not done right. But with the right strategy and clear goals, they can become a steady stream of qualified leads and loyal customers.
We take the complexity out of advertising—whether it's Google Ads, social media campaigns, or retargeting strategies. By combining data-driven insight with creative messaging, we help you connect with the right audience, at the right time, with offers that convert. No inflated budgets. No fluff. Just campaigns that work.
A Relationship, Not a Transaction
Digital ads can feel overwhelming and expensive when they’re not done right. But with the right strategy and clear goals, they can become a steady stream of qualified leads and loyal customers.
We take the complexity out of advertising—whether it's Google Ads, social media campaigns, or retargeting strategies. By combining data-driven insight with creative messaging, we help you connect with the right audience, at the right time, with offers that convert. No inflated budgets. No fluff. Just campaigns that work.